Lessons from the Exhibit

If any of you are thinking of joining an exhibit or bazaar, here are a few pointers based on my experience.

1. Choose a booth that has a high foot traffic. Those located along the entrance are good ones. Corner stalls are also ok as it gives you a lot of space.

2. Prepare a checklist. An OC person like me thrives with it. I hardly miss out on things. My checklist includes things to do, timeline and items for display.

3. Make sure your collaterals are complete. Be ready with your signage, banner, business cards, fliers and brochures.

4. Get enough sleep the day before. It pays to be alert, awake, alive and enthusiastic on the day itself. Your guests don't want a zombie looking exhibitor / concessionaire.

5. Arrive at the venue early. This gives you ample time to run around to process documents for ingress and to set up the booth.

6. Wear comfortable clothes and shoes. This is not the time to be in high heels. Remember that you'll be spending a lot of time standing up.

7. Invest in a push cart. This makes it easier for you to transport your goods.

8. Place your things in a transparent plastic crate. This way all your things are organized and you can clearly see through your things without rummaging through boxes.

9. Be prepared with the right tools. Bring your scissors, pliers, stapler, adhesive, calculator and other things you need. Don't forget to bring paper and pen too.

10. Make sure your cellphone is fully charged. You don't want your phone dying out on you when you need it the most.

11. Inform your family and friends of the schedule way ahead of time. You can either send them an email or SMS.

12. Have a heavy breakfast and don't skip meals. You need the energy to do your sales pitch.

13. Smile a lot and enjoy!

I learned so many things during the recent exhibit. Can't wait to join the bazaars in Rockwell, Hotel Intercon and St. James Bazaar in Ayala Alabang next year. I'm sure it'll be fun.